The Really Quite Good Ideas Company

The Really Quite Good Ideas Company

We do exactly what it says on the can: really quite good ideas for advertising, design, branding,
building and telling brand stories, marketing strategy, product launches and all kinds of problem solving.


We do exactly what it says on the can:
really quite good ideas for advertising, design, branding, building and telling brand stories, marketing strategy, product launches and all kinds of problem solving.

Ladbrokes

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As the leading innovator in online bookmaking, Ladbrokes.com.au was the first in Australia to launch an ATM card directly connected to customers’ betting accounts. Instead of the usual 24 to 48 hours to withdraw their money, Ladbrokes customers can access their money within 30 seconds of the horses passing the post.

QTMB

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As a ‘mutual’ bank, owned by its customers, QTMB does things a little differently to the big banks. They like to take a more human approach to things, and as you might expect with their Queensland Teachers Credit Union heritage, they’re particularly helpful in the education sector.

NTI

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As the only specialist truck and heavy automotive insurance specialist in Australia, nobody does it quite like NTI. When we were asked to help them tell their and their customers’ stories to the transport industry, we could never have guessed at just what an amazing journey it is turning out to be. In all our experience we’ve never come across such impassioned brand advocates, nor the kind of loyalty that has seen many of their customers remain with them for 10, 15 and even 20 years.

Leukaemia Foundation

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While we all know of The World’s Greatest Shave, few people are aware of the various types of blood cancers, just how many Australians are diagnosed each day, the devastating impact these blood cancers have on the lives of sufferers and their families, and how the foundation works to help people in need right across the country.

Jurassic Joe

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Lights, Camera, Action Music! For little kids (and the odd big kid) who love dinosaurs, Jurassic Joe is the biggest littlest rock star in the world! As a teacher who strongly advocates learning through music, Joe needed a brand look and feel that matched his passion for education.

Self-promotion

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The effects of the GFC were felt long after the crash itself. For businesses across a broad range of sectors, things had been way too quiet for too long. We simply voiced what many companies were feeling – that their current ad agencies were underperforming in the tough times when they should have been innovative and ideas driven. And of course, we wanted to let them know there was an alternative.

Ladbrokes

Scope of work:

  • Campaign strategy
  • TV (brand and retail)
  • Radio
  • Outdoor
  • Bus
  • Digital banners
  • Digital takeovers

Retail: Personal Best

Ladbrokes - Video 4

TV: In a flash

Ladbrokes - Video 1

TV: Best of

Ladbrokes - Video 2

Retail: Queen Elizabeth Stakes

Ladbrokes - Video 3

Radio

  • Pennies on the Ponies

  • Sheckles on the Straddie

  • Punt on the Ponies

  • Folding Stuff on the Fillies

Outdoor

Digital takeover: Rich Media OTP (over the page)

Ladbrokes - Digital 1

Digital takeover: Rich Media Expandable

QTMB

Scope of work:

  • TV & Cinema
  • Online videos
  • Web skin design
  • Print
  • Competition structure (gamification)

TV

QTMB - Video 1

TV

QTMB - Video 2

Cinema

QTMB - Video 3

Online video

QTMB - Video 4
QTMB - Website 1

NTI

Scope of work:

  • Campaign strategy
  • Customer interviews
  • Online documentary videos
  • Press
  • Microsite development
  • Digital banners

Online documentary video

NTI - Video 2

Online documentary video

NTI - Video 1

Print

Leukaemia Foundation

Scope of work:

  • Campaign strategy
  • TV
Leukaemia Foundation - Video 1
Leukaemia Foundation - Video 2

Jurassic Joe

Scope of  work:

  • Logo development
  • Character & story development
  • Website development
  • Film clip

Character development

Jurassic Joe - Character Development 1
Jurassic Joe - Character Development 2

Website

Jurassic Joe - Website
Jurassic Joe - Video

Self-promotion

Scope of work:

  • TV
  • Online video

TV & online video

The Really Quite Good Ideas Company - Video 1
The Really Quite Good Ideas Company - Video 2
The Really Quite Good Ideas Company - Video 3